How About a Little Twelp From Your Friends?

Phil Wilson has a nice piece on the Minnov8.com website in which he asks about the success of Best Buy’s Twitter-based @Twelpforce.

As a member of Twelpforce, my favorite line comes from our own Twelpforce lead, John Bernier, who explains that, “We’ve been able to meet our customers at the crossroads of need and time…Being there when and where they need us.”

That is, I think, really the best way to measure our progress on the project.