Tag: Marketing

Should Apple Continue to Advertise Apps?

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There seems to be some debate going on over Apple’s iPhone more recent commercials. Some critics, such as Macworld’s David Chartier believe that Apple should go back to advertising the core iPhone features, while Dan Moren believes that apps are what generate the most iPhone buzz.

Personally, I agree with Dan Moren. While the iPhone is a great piece of hardware with a slick interface, I’ve found that the user experience is most served with the rich supply of apps available. The tag line of “There’s an app for that” is simple, but also effective because it’s true.

Sure, the competition are putting in place their own app stores, but I think that the rich world of iPhone apps will always be the biggest draw to the platform for consumers.

Apple Abandons Macworld Expo

The tech news sites are all abuzz with news that Steve Jobs will not be making the opening keynote address, along with the announcement that Apple will not be taking part in Macworld Expo after this year.

I understand that companies like Apple, Adobe and Belkin would decide to skip the large amount of money that the average convention costs them in terms of marketing dollars, but at the same time, I have to wonder if it’s possible for companies to be losing out in the long run with these short term savings.