{"id":402,"date":"2005-01-27T11:07:25","date_gmt":"2005-01-27T15:07:25","guid":{"rendered":"http:\/\/meisterplanet.com\/journal\/?p=402"},"modified":"2005-05-12T14:03:31","modified_gmt":"2005-05-12T19:03:31","slug":"vw-ad-destroys-a-classic","status":"publish","type":"post","link":"https:\/\/www.meisterplanet.com\/journal\/2005\/01\/27\/vw-ad-destroys-a-classic\/","title":{"rendered":"VW ad destroys a classic"},"content":{"rendered":"

The UK Guardian<\/a> has an article<\/a> on Volkswagon’s latest marketing item involving a CGI Gene Kelly break dancing through his “Singing in the Rain<\/a>” movie number:<\/p>\n

Blingin’ in the rain<\/b>: The advert for the new Volkswagen Golf GTI hits screens tonight and was the result of months of negotiations with the star’s family, the movie rights’ owners and record label EMI.<\/p>\n

It remasters the scene using masks, wigs and a digital techniques to impose Kelly’s face on the dancers. …<\/p>\n

“The idea of Gene Kelly doing this wasn’t disrespectful. If he was around it’s the kind of thing that he would do, he was very innovative,” said copywriter Martin Loraine, from the advertising agency DDB London.<\/p><\/blockquote>\n

Judge for yourself: video<\/a> (5MB, Quicktime Format)<\/p>\n

Personally, I find most of it creepy in that Gene Kelly’s face doesn’t line up perfectly with that of the dancer’s body and the whole thing comes across as an updated dancing zombie from Michael Jackson’s Thriller<\/i>.<\/p>\n

What do you think? Add your opinion to the growing list below …<\/p>\n

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