Pepsi and the Soda Sugar Nostalgia

Pepsi Throwback

According to BevReview.com, Pepsi is looking to cash in on consumer nostalgia for the days when soda was sweetened with sugar instead of high fructose corn syrup. The company is releasing an limited production run of “retro” Pepsi and Mountain Dew soda, sweetened with natural sugar as they were in the 60s and 70s. “Pepsi Throwback” and “Mountain Dew Throwback” should be available starting April 20th, and be available for around 8 weeks.

Hopefully, the retro soda will be popular enough to bring back a more permanent supply.

3 thoughts on “Pepsi and the Soda Sugar Nostalgia”

  1. I really like the Throwbacks…I have had the Mountain Dew and Pepsi, and am looking forward to the Dr. Pepper. I wish they could make the packaging exactly as it was before with maybe just a very small throwback indicator on it…more discreet, I guess. I thought it was gimmicky at first, but tasting is believing…much cleaner taste out of the throwbacks.

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