Business Week on Cyber Monday

If you do a Google search for the term “Cyber Monday”, you’ll come across 947,000 sites currently using the term, which was apparently coined just a little over a week and a half ago to describe a supposed jump in online shopping that would occur on the Monday after Thanksgiving.

Although many websites have started talking about this new “shopping holiday”, Business Week Online has an article up that suggests the term is nothing more than marketting hype created by a November 21st press release.

It’s interesting to see how quickly a well-timed and well-created marketing plan can quickly turn into a growing internet meme that outdoes any original expectations.

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