Circuit City’s PC Services Department Gets Official Name

FireDog Technology Solutions

According to Circuit City employees who attended a company meeting in Las Vegas, this is the new name for the company's in-home and on-site PC services department.

Although most of the public knew the company's PC service department as the "IQ Crew ", this was only a test name used in a limited market. 

According to employees, the name did poorly in numerous focus groups and marketing studies held by Circuit City.  For most of the year, the PC services at your local store have simply been known as "PC Services".

The Firedog name comes originally from Oklahoma company Firedog Technology Solutions , which mentions that "[t]he name we have used for more than 7 years was such a great name, that someone wanted to buy it."  They've now changed their company name to 3Nines Technologies.

CNN Money on Online Crime

CNN Money has an article delving into the world of online credit card theft.  One of the more interesting portions includes the following:

Gaffan says these credit card numbers and data are almost never obtained by criminals as a result of legitimate online card use. More often the fraudsters get them through offline credit card number thefts in places like restaurants, when computer tapes are stolen or lost, or using “pharming” sites, which mimic a genuine bank site and dupe cardholders into entering precious private information. Another source of credit card data are the very common “phishing” scams, in which an e-mail that looks like it’s from a bank prompts someone to hand over personal data.

I get asked about the safety of online shopping on a daily basis by the clients.  I generally tell them that if your credit card is stolen from a retail corporation’s database, it really doesn’t matter if the card number got there through a website shopping cart or from the register in a physical store.

Despite all the horror stories, your sensitive information isn’t in danger because of all the new technology available out there, it’s in danger because of the possibility of giving your information to the wrong people in the first place.

$126,000 Saved Using 5-Cent Hairnets

Boston.com is currently running a story about Tom McHale, who saved the Massachusetts Bay Transportation Authority an estimated $126,000 this year using the type of hairnet worn by restaurant workers as a means to prevent snow from creating costly repairs on the MBTA’s train engines.

As the old saw goes, sometimes the best solutions are the simple (and cheap) ones.