The modern definition of the box office bomb

So would you like to guess what movie is coming to DVD less than three months after it’s release?

That’s right, Son of the Mask, released on February 18th, 2005 to overwhelmingly bad reviews will be available for rental and purchase on May 17th.

The movie, starring Jamie Kennedy and Alan Cumming, cost an estimated $84 million dollars to produce, plus an unspecified amount to market, has only brought in around $22 million in worldwide ticket sales to date.

The comedy punchline of this release? It’s going to be under New Line Cinema’s “Platinum Series”.

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