The first Nintendo Wii commercials are now hitting the US airwaves and they are amazingly good pieces of marketing for the new video game console.
The “Wii would like to play” tag works really well, turning a name that most gamers have raised a skeptical eyebrow over into a catchy slogan that promotes the social gaming aspect of the system. Even the inclusion of the two japanese gentlemen is a great little play on the ii’s in the name.
With such a really strong marketing message, combined with the lowest price tag of any of the new game console, as well as hardware that isn’t going to make you feel the need to spend more money on an expensive HDTV, the Wii has made even a staunch Nintendo skeptic as myself interested in the system.