Digital content stores like Apple’s iTunes or Google’s Play have allowed us to buy and play movies on our mobile platform for some time. But those purchases have generally been limited to the platform they were purchased on. If you bought Frozen on iTunes, it’d play on your iPhone, but not the cheap Android tablet you bought for your kids to use.
One of the larger players in movie content has a new service that seeks to change this. Disney Movies Anywhere allows you to connect your iTunes, Google Play, or VUDU accounts so that any purchase on one unlocks that purchase on the others. So buy on your iPad and share with your Android phone and vice-versa. If you’re still a collector of physical media, look for Blu-ray Combo Packs that include the movie on disc, as well as a code to unlock the digital version for use on your mobile devices.
For a limited time, Disney is even offering those who sign up for the no cost, no contract account a free copy of Wreck-It Ralph.
Disney already has a wide range of releases beyond the typical movies we associate them with, which includes Pixar and Marvel movies like Captain America: The Winter Soldier and Muppets Most Wanted. If Disney can prove this to be a successful move, expect to see other players, like Sony and Warner-Brothers follow suit.