WTAM 1100 – Smartphone Ad Tracking

Smartphone SIM Cards
Play Audio – WTAM 1100 Newsradio – Tech Tuesday – March 10th, 2015:

WTAM 1100 Newsradio Cleveland OhioAs technology becomes an increasingly integral part of our lives, you may be concerned with your privacy as your use your portable devices to visit websites and access online resources. One privacy decision many make on a routine basis is controlling the ability of advertisers to track your online presence through cookies on your desktop web browser. But what about your smartphone?

Fortunately for those concerned, there are smartphone privacy settings that you can configure on your Apple, Android or Windows device.

Should Apple Continue to Advertise Apps?

[kml_flashembed movie="http://www.youtube.com/v/5TGQtk1iAQY" width="450" height="350" wmode="transparent" /]

There seems to be some debate going on over Apple’s iPhone more recent commercials. Some critics, such as Macworld’s David Chartier believe that Apple should go back to advertising the core iPhone features, while Dan Moren believes that apps are what generate the most iPhone buzz.

Personally, I agree with Dan Moren. While the iPhone is a great piece of hardware with a slick interface, I’ve found that the user experience is most served with the rich supply of apps available. The tag line of “There’s an app for that” is simple, but also effective because it’s true.

Sure, the competition are putting in place their own app stores, but I think that the rich world of iPhone apps will always be the biggest draw to the platform for consumers.