Pepsi and the Soda Sugar Nostalgia

Pepsi Throwback

According to BevReview.com, Pepsi is looking to cash in on consumer nostalgia for the days when soda was sweetened with sugar instead of high fructose corn syrup. The company is releasing an limited production run of “retro” Pepsi and Mountain Dew soda, sweetened with natural sugar as they were in the 60s and 70s. “Pepsi Throwback” and “Mountain Dew Throwback” should be available starting April 20th, and be available for around 8 weeks.

Hopefully, the retro soda will be popular enough to bring back a more permanent supply.

Got Paraskavedekatriaphobia?

The news sites are filled with history lessons and random myths about Friday the 13th today. No doubt the hype about everyone’s favorite bad luck “holiday” will be greater than ever with the release of a new Friday the 13th film today.

Personally, I’ve always been more concerned with Saturday the 14th.

Apple Abandons Macworld Expo

The tech news sites are all abuzz with news that Steve Jobs will not be making the opening keynote address, along with the announcement that Apple will not be taking part in Macworld Expo after this year.

I understand that companies like Apple, Adobe and Belkin would decide to skip the large amount of money that the average convention costs them in terms of marketing dollars, but at the same time, I have to wonder if it’s possible for companies to be losing out in the long run with these short term savings.

Virtual Allowances for Kids in the Real World

Allowances have long been a tool used by parents to teach their children fiscal responsibility, but life in the virtual world of the Internet has created the opportunity for a number of digital offerings.

Paypal, for example, is now beta testing their Student account program, that will allow parents with a Paypal account to create a sub-account to be used by children 13 years or older to spend at websites that support Paypal services.

There’s also an option to get a MasterCard debit card to allow kids to use their digital allowance in real-world stores. Of course, Paypal has even updated the way kids can ask for raises in their allowance, with the ability for kids to send text messages through the system that allows parents to approve or deny additional funds remotely.

Of course, your kids have likely already encountered other forms of digital money in their day to day lives, such as Microsoft Points that can be added to the Xbox Live accounts to purchase games and other downloads. Nintendo offers a similar system for their popular Wii video game console.

While some parents may scoff at the idea of a virtual allowance, I think it’s a good idea to teach kids how to be responsible with digital money, at least when I consider how rarely I carry cash these days, instead opting to use a debit card for nearly all of my real world transactions.