I created this video about the importance of social media to an organization like Best Buy after reading a PowerPoint presentation on the topic by Twelpforce lead John Bernier.
If you don’t think social media can impact a brand as large as Best Buy, consider that I created this amateur video with less than two hours of work on a mid-range home PC on a video editing program that cost about $49.99 and available in many retail stores.
Consider again that YouTube states that 20 hours of video are uploaded every minute to their site.
Consider that those videos about a brand, which can sometimes be very influential despite their production values, are linked to on Twitter, Facebook, Myspace, personal blogs and on a hundred other social media sources.
You can have a lot of social media tools in your company, which Best Buy absolutely does, but you can always use more social media people, which Best Buy is always looking for.