After last night’s results, I wouldn’t be surprised if the Dancing with the Stars producers start taking a closer look at marketing on Twitter.
Steve Wozniak and dance partner Karina Smirnoff received the lowest score recorded in six seasons of the show by the dance judges, yet still ended up in the top 3 couples thanks to huge viewer phone, text and web voting results.
Woz genuinely seemed surprised when the results were announced last night, “when that came, my world turned in an instant…I was crying. I still have tears a little.”
The tech media is pointing to not only tech news sites and blogs as the source of Woz’s popularity, but from the groundswell of support on the microblogging phenomenon of Twitter, with groups such as @votewoz and @geeksforwoz heading the charge.
Whether Woz will be able to continue to rely on his fans will be interesting to see, as next week will have a double elimination, sending two contestants home instead of one.