Apple Abandons Macworld Expo

The tech news sites are all abuzz with news that Steve Jobs will not be making the opening keynote address, along with the announcement that Apple will not be taking part in Macworld Expo after this year.

I understand that companies like Apple, Adobe and Belkin would decide to skip the large amount of money that the average convention costs them in terms of marketing dollars, but at the same time, I have to wonder if it’s possible for companies to be losing out in the long run with these short term savings.

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