Should Apple Continue to Advertise Apps?

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There seems to be some debate going on over Apple’s iPhone more recent commercials. Some critics, such as Macworld’s David Chartier believe that Apple should go back to advertising the core iPhone features, while Dan Moren believes that apps are what generate the most iPhone buzz.

Personally, I agree with Dan Moren. While the iPhone is a great piece of hardware with a slick interface, I’ve found that the user experience is most served with the rich supply of apps available. The tag line of “There’s an app for that” is simple, but also effective because it’s true.

Sure, the competition are putting in place their own app stores, but I think that the rich world of iPhone apps will always be the biggest draw to the platform for consumers.

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